Ferrero Invests Over $7 Billion in U.S. Snack and Cereal Brands Since 2017
Italian confectionery company Ferrero has acquired numerous major American snack and cereal brands, including Keebler, Tic Tacs, and Nutella, through spending exceeding $7 billion since 2017.
Portland, OR, August 19, 2026 —
NEW YORK – Italian confectionery giant Ferrero has significantly expanded its footprint in the United States market, acquiring a portfolio of prominent American snack and cereal brands. Since 2017, the company has invested over $7 billion in these acquisitions.
The acquisitions include well-known brands such as Keebler, which is recognized for its wide range of cookies and crackers, and the popular mint-flavored candy, Tic Tacs. Additionally, the acquisition of Nutella, a hazelnut cocoa spread that has become a global staple, further solidifies Ferrero’s presence in the U.S. food industry.
The substantial investment reflects Ferrero’s strategic intent to grow its market share within the highly competitive American snack and breakfast sectors. While specific details regarding each transaction were not provided, the total expenditure marks a considerable financial commitment over the past several years.
Ferrero, a family-owned Italian company, has a long history of producing confectionery products. This expansion into American snack and cereal brands indicates a diversification of its product offerings and a targeted effort to reach a broader consumer base in North America.
Story summarized from the original created by Dallas Gagnon on www.oregonlive.com, see more information here.
