Portland, OR, October 6, 2026 — In Hollandtown, Wisconsin, a significant generational transition is underway at Petros Guitars, a renowned establishment for handcrafted musical instruments. Bruce Petros, a luthier with an impressive 52 years of experience, is formally passing the reins of his respected guitar-making business to his son, Matt Petros.

This handover signifies the continuation of a long-standing tradition of artisanal craftsmanship. Together, the father-son duo will continue to produce custom guitars and ukuleles. The instruments crafted by Petros Guitars have long been recognized for their enduring beauty and unique sonic qualities.

The business, rooted in Hollandtown, Wisconsin, has built a global reputation over the decades. Its instruments are sought after by musicians around the world, who appreciate the meticulous attention to detail and the distinctive sound profiles that characterize each piece. The legacy of Bruce Petros, a master craftsman, is now being entrusted to his son, Matt, ensuring that the specialized techniques and commitment to quality will be preserved and potentially expanded upon.

The transition reflects a commitment to maintaining the high standards that have defined Petros Guitars. While the specific timeline for the complete handover was not detailed, the active involvement of both Bruce and Matt Petros indicates a collaborative approach to this new chapter. The company’s focus remains on delivering high-quality, custom-made instruments that resonate with artists across various musical genres.


Story summarized from the original created by Emerson Lehmann on www.kptv.com, see more information here.

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