Portland, OR, September 17, 2026 — Hard Mountain Dew has announced a substantial reward for definitive evidence of Bigfoot’s existence. The beverage company is offering $1 million to anyone who can provide verifiable proof of the cryptid.

The promotion centers on Bigfoot, a subject that has seen renewed interest and is currently trending in Portland, Oregon. While the specific criteria for what constitutes “proof” have not been detailed, the company’s offer aims to capture the public’s imagination and potentially settle a long-standing debate.

The initiative taps into a cultural fascination with Bigfoot, often referred to as Sasquatch, a creature rumored to inhabit remote wilderness areas, particularly in the Pacific Northwest. This region, including areas around Portland, has historically been a focal point for alleged sightings and folklore surrounding the elusive hominid.

Details regarding the verification process for the submitted evidence, the timeline for the reward offer, or the specific methodologies to be employed in evaluating claims were not immediately available.

This promotional campaign by Hard Mountain Dew positions the brand within the ongoing cultural conversation surrounding Bigfoot, a topic that consistently generates discussion and speculation among cryptozoology enthusiasts and the general public alike.


Story summarized from the original created by EmilyAnn Jackman on www.oregonlive.com, see more information here.

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