Portland, OR, September 3, 2026 — Mars Wrigley, the manufacturer of M&Ms, is preparing to launch a special, limited-edition product in anticipation of a significant entertainment release. The company will introduce an “Amas Veritas Spell & Snack Pack” which is slated for release in Portland, Oregon.

This special offering is timed to coincide with the September 10 release of the film “Practical Magic 2.” Details regarding the specific contents of the “Amas Veritas Spell & Snack Pack” were not immediately available. The limited nature of the product suggests it will be available for a finite period.

The choice of Portland, Oregon, as the release location for this limited edition has been noted. Further information concerning distribution channels within Portland and the exact availability dates beyond the September 10th release window is expected.

The connection between the M&Ms “Amas Veritas Spell & Snack Pack” and “Practical Magic 2” highlights a common marketing strategy where consumer products are aligned with major film or media launches to generate consumer interest and sales. “Practical Magic 2” is the upcoming sequel to the 1998 film “Practical Magic.” The original film starred Sandra Bullock and Nicole Kidman as sisters dealing with magic and romance.

Details on pricing, specific M&M flavors or varieties included in the “Amas Veritas Spell & Snack Pack,” and the extent of the “limited-edition” status are yet to be announced by the company. Consumers interested in this collaboration are advised to monitor official M&Ms channels for further updates regarding availability and product specifics.


Story summarized from the original created by Kelly Kazek on www.oregonlive.com, see more information here.

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