Good2grow Partners with Macy’s for 100th Thanksgiving Day Parade
Children's brand Good2grow has partnered with Macy's as an official sponsor for the upcoming 100th Macy's Thanksgiving Day Parade in New York City, featuring a sweepstakes for a family to attend.
Portland, OR, September 2, 2026 — Children’s brand Good2grow announced a significant partnership with Macy’s, agreeing to serve as an official sponsor for the upcoming 100th Macy’s Thanksgiving Day Parade in New York City. This collaboration marks a notable step for the children’s brand as it aligns with one of the nation’s most prominent holiday traditions.
As an official sponsor, Good2grow will be integrated into the festivities surrounding the 100th iteration of the parade. While specific details of the sponsorship activations were not fully disclosed, the partnership highlights Good2grow’s commitment to engaging families and children through high-profile events.
Further enhancing the celebratory nature of the partnership, Good2grow and Macy’s are set to launch a sweepstakes. This contest will offer a family the opportunity to attend the 100th Macy’s Thanksgiving Day Parade. The exact commencement date for the sweepstakes and specific details regarding entry requirements and prize inclusions were not provided in the announcement. Information on how interested families can participate is expected to be released at a later time.
The Macy’s Thanksgiving Day Parade, a long-standing New York City tradition, draws millions of spectators annually and is broadcast to an even wider audience. The 100th parade is anticipated to be a particularly significant event, celebrating a century of holiday pageantry.
Good2grow is known for its line of collectible cups featuring popular characters, designed to appeal to children. The brand’s involvement as a sponsor in such a large-scale event underscores its strategy to connect with its target demographic through widely recognized cultural moments.
Details regarding the scope of Good2grow’s sponsorship beyond the sweepstakes, such as on-float appearances or specific marketing campaigns tied to the parade, were not immediately available. The company’s name will be associated with the event as an official sponsor.
Story summarized from the original created by EmilyAnn Jackman, Advance Local Express Desk on www.oregonlive.com, see more information here.
