Amplify Technology, LLC (“Amplify”), the AI-native RIA growth platform built on data lake architecture, today announced three new sets of platform capabilities covering risk documentation, trading, and client access. The common thread is enabling a better user experience with fewer screens and fewer clicks between an advisor or client and a finished task.

On Amplify, risk tolerance can now be recorded on an individual account alongside the household score using the same questionnaire templates and scoring advisors already use. The Account List shows every account in the household with its current status, the source of its score, the custodian, the last risk tolerance questionnaire (RTQ) date, and its portfolio and tolerance scores.

“Every book of business holds accounts that sit outside the household profile for good reason,” said Churni Bhattacharya, Chief Product Officer at Amplify. “Advisors have been left with a household score skewed by the exception, or at risk of not accounting for the exception because it was living in a silo. Neither position would be defensible in a suitability review. Adding risk tolerance at the account level ends that trade-off.”

Trading has also been consolidated in the same release. Trade Management is now the single destination for trading activity, with expanded rebalance modes, account filtering, target weights at a glance, and lower execution drift reserves on equity sales.

“A rebalance used to require a tour of the platform,” said David Hatfield, Chief Technology Officer of Amplify. “Trade Management is now the single destination for trading activity, so the path from spotting an account to submitting trades all runs in one location. The mode can also match the account rather than the account working around the mode.”

Client access follows the same principle in the third release occurring in September. Logging into the Addepar client portal used to mean a second account and a second set of credentials. Advisors can now invite clients to the client portal directly from Clarity/CRM, so the client only needs to sign in once with Amplify credentials to access their account.

“Experience is made up of a lot of small things, not always one big thing,” said Jack Martin, Chief Marketing Officer at Amplify. “We’re constantly refining the platform, and this September release reflects a number of important changes we’ve made to improve that experience. It’s also setting the stage for what’s next: a new release coming that’s designed to redefine the digital onboarding experience.”

Wealth management firms interested in learning more about Amplify’s modern technology platform can visit amplifyplatform.com.

About Amplify

Amplify is an enterprise growth platform built on an AI-native data lake. It was engineered to unify data, deliver actionable insights, and automate workflows. The platform combines a customizable chassis with experienced integration consultants and a hands-on support team to provide an integrated, scalable solution for RIAs, broker-dealers/OSJs, TAMPs, and multi-family offices. Amplify is a holistic platform that provides seamless digital capabilities for client onboarding, an institutional model marketplace, true UMA trading, client lifecycle tracking, and integrated surveillance, billing, analytics, and reporting. Intuitive dashboarding for all firm stakeholders is driven through visibility funnels that provide clarity across daily business functions. Amplify’s cloud-based, multi-custodial framework makes it ideal for growth-minded wealth management enterprises. Amplify Technology, LLC delivers technology solutions to support wealth management firms and does not provide investment advisory services. Amplify is headquartered in Scottsdale, Arizona. To learn more, visit amplifyplatform.com.

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