Mattel, Inc. (NASDAQ: MAT) today announced UNO Championship Series, a competitive live event that transforms the world’s #1 traditional card game into an adrenaline-fueled tournament with the unpredictable, chaotic fun that has made UNO a true cultural phenomenon. Through in-person and digital qualifiers, the series will culminate with the UNO Championship Series Tournament on Wednesday, November 11 in Los Angeles, California, where UNO players from across the globe will compete for the title of 2026 UNO Champion and a $50,000 grand prize.

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Mattel announced UNO Championship Series, a competitive live event that transforms the world's #1 traditional card game into an adrenaline-fueled tournament with the unpredictable, chaotic fun that has made UNO a true cultural phenomenon.

Mattel announced UNO Championship Series, a competitive live event that transforms the world’s #1 traditional card game into an adrenaline-fueled tournament with the unpredictable, chaotic fun that has made UNO a true cultural phenomenon.

In-person UNO Championship Series Tournament qualifying events will take place in Kissimmee, FL (October 3), Chicago, IL (October 10), and El Segundo, CA (October 17), with one winner from each event earning a spot in the tournament. Fans across the U.S. can also earn a place in the championship through free weekly qualifying tournaments in the UNO! Mobile app, August 31 – September 27, with the top four players advancing to the live event. Rounding out the field, global fans will be invited to compete, bringing together UNO players from around the world for the ultimate championship showdown, which will be streamed live on Twitch for fans everywhere to watch.

Katie Buford, Vice President and Global Head of Mattel Games, Mattel, said: “At its core, UNO has always been about creating unforgettable moments around the table from epic comebacks to game-changing Draw 4s. The 2026 UNO Championship Series Tournament brings that excitement to the biggest stage yet, giving fans around the world a front-row seat as elite players battle it out to become this year’s UNO Champion.”

UNO has released a new line of Championship Series products that brings the excitement home, recreating the tournament-style gameplay, complete with an official Championship Belt, and a Card Shuffler. All products are available now. Visit Mattel Shop for more information on where to purchase.

UNO® Championship Series Tournament Set

SRP: $19.99 | 7Y+ | Available Now

UNO Championship Series brings high-energy tournament play home for the ultimate showdown. Deal in, throw down, and outplay the competition with classic UNO plus added twists. Track scores as each round introduces rules, raising the stakes until one player takes the trophy.

UNO® Championship Series Championship Belt

SRP: $19.99 | 7Y+ | Available Now

The UNO Championship Series Belt lets winners wear the glory and celebrate victory in style. With a championship look and a standout design, it brings main-event energy to any table. Wrap it, fasten it, and claim your title!

UNO® Championship Series Card Shuffler

SRP: $24.99 | 7Y+ | Available Now

The long-awaited UNO card Shuffler is here! Designed specifically for UNO cards, this automatic shuffler handles large decks with ease for reliable, even mixing. Built for game nights, tournaments, and competitive play.

UNO® Championship Series Expanded Tournament Set

SRP: $32.99 | 7Y+ | Available Now

Take your game night to the next level with this expanded set featuring 336 cards, an exclusive championship trophy, and room for up to 30 players. The bigger the crowd, the bigger the competition.

To learn more about the 2026 UNO Championship Series Tournament, including how to register for the qualifying events, please visit Mattel.com/UNOChampionshipSeries.

About Mattel

Mattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com

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