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Why price-squeezed consumers still shell out for organic

Since 2020, the cost of groceries has risen 26%. But contrary to what you might think, cash-strapped consumers aren’t necessarily staying away from pricier options. In…

0:00 26:31

Episode Summary

Since 2020, the cost of groceries has risen 26%. But contrary to what you might think, cash-strapped consumers aren’t necessarily staying away from pricier options. In this episode, why Americans are doubling down on organic — even as the cost of their overall grocery haul rises. Plus: Why more customers are choosing chargebacks, what economists…

Published July 30, 2026 · 26:31